Strategic Marketing
for Growth

MENA Edition

Live, application-only program for intermediate & professional marketers

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Marketers Trained
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Brands Worked With
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Countries Reached
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Satisfaction Rate

4.9/5 based on 127 review

This is NOT a marketing course

This program doesn’t teach tactics or execution. It teaches you how to diagnose
business problems, understand what drives decisions in the MENA market, and build
strategies that matter—before a single campaign goes live. Strategy comes first.
Everything else follows.

PROBLEM 1

Ads don't scale broken businesses

No amount of optimization can fix a weak offer or unclear positioning

PROBLEM 2

ROAS hides real problems

Good metrics can mask poor unit economics and unsustainable growth

PROBLEM 3

Poor offers kill campaigns

Even perfect targeting fails when the offer doesn’t match market needs

PROBLEM 4

Strategy is skipped

Most jump straight to execution without understanding the fundamentals

At this Course

All of session is practical 50% of the course is on real case studies
You will apply on your project 4 hours of free consultation after the Course

This program is for

This program is not for

What You Will Get

1

Business diagnosis

Learn to identify what’s actually broken before you fix it

2

Buyer psychology (MENA focus)

Understand decision-making patterns specific to the MENA market

3

Offer clarity

Structure irresistible offers that align with real customer needs

4

Funnel & channel strategy

Map the right journey with the right touchpoints for your audience

5

KPIs & growth planning

Set metrics that matter and build sustainable growth roadmaps

6

Strategy authority

Position yourself as the strategist, not just the executor

Program Format

Live on Zoom

Interactive sessions

6 weeks

Comprehensive program

2 sessions per week

2 hours per session

Recordings included

Watch on your time

Program Roadmap

1

Week 1

Strategic thinking

Frameworks for decision-making and problem diagnosis

2

Week 2

Buyer psychology (MENA focus)

Understand decision-making patterns specific to the MENA market

3

Week 3

Buyer psychology

MENA-specific insights into customer behavior and decision-making

4

Week 4

Offer engineering

Design compelling, conversion-focused offers

5

Week 5

Funnels & channels

Map customer journeys and choose optimal touchpoints

6

Week 6

KPIs & growth

Measure what matters and plan sustainable scaling

Industry Recognized

Verified Curriculum

Completion Certificate

Alumni Network

About the Instructor

Abdelrhman El-Gaafary

Founder & CEO – Swarms

With over a decade of experience in sales, marketing, and business development, I’ve helped businesses achieve over 40 million EGP in sales through innovative strategies and AI-driven campaigns. I’m also the founder of Xvolunteer, an NGO supporting entrepreneurship and charity volunteering.

As a judge and speaker for global competitions like Hult Prize, Enactus, AIEB, and UNESCO Club, I mentor young innovators and promote impactful entrepreneurship. My expertise lies in driving growth, inspiring leaders, and empowering communities.

What Past Participants Say

“This program completely changed how I approach marketing strategy. I went from executing campaigns to diagnosing business problems.”

Sarah Ahmed

Marketing Director, E-commerce Brand

“Finally, a program that speaks to the MENA market specifically. The buyer psychology module alone was worth the
investment.”

Omar Hassan

Founder & CEO, Growth Agency

“I’ve taken dozens of marketing courses. This is the first one that treated me like a professional, not a beginner.”

 

Laila Mansour

Head of Marketing, FinTech

Founders Cohort

Join the exclusive first cohort

  • Limited to 25 seats only
  • Early access to all materials
  • Direct interaction with instructor
  • Founding members pricing
  • Priority support throughout program

Limited to 25 seats • First cohort pricing ends January 10

Investment

10,000 EGP

Founders Cohort Pricing

Future cohorts will be priced higher. This is a limited-time opportunity for early
members who are ready to commit to strategic excellence.

Application Process

Submit Application

Fill out the form with your background and goals

Manual Review

We review each application individually

Acceptance

Accepted candidates receive confirmation via email

Payment

Secure your seat with payment and onboarding

This program is about
responsibility

when money is on the line.

If you’re ready to move beyond tactics and build strategies that actually
work, apply now.

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